Each Freedom Moses shade is developed conscientiously, without leaving anything to chance. Was it the prevailing spirituality that led her to baptize her brand like the prophet Moses? Her desire to infuse her brand with character and soul doesn’t stop there. The ex-student of Central Saint Martins, who went onto work at Oscar de la Renta and Thierry Mugler, launched her sandal collection in 2014 in her birth country Israël. Her goal is to offer an endless summer “365 days a year”. Not only has the founder thought of the practical side offering sandals that are easy to care for and available for children and teenagers from 8-16 years old, but she also wishes to raise the game of her brand Freedom Moses. The best part? A choice of colors wide enough to put rainbows to shame. In addition to their cool and minimalist style, the designer creates sandals which are waterproof, anti-odour, fully washable and made of an eco-friendly plastic called PCU. If you're ready to shop, we fully support your endeavor to buy more than one pair-because, honestly, who are we to judge? Here are some of our favorite new styles for summer 2022.For Sarah Gurt, founder of Freedom Moses, her line of sandals symbolise freedom. (And yes, you can even make it a family affair since they come in toddler, kid’s and men's sizes, too.) Plus, the eco-friendly material is vegan, recyclable and washable. They're infused with air-and a signature 'milk and honey' scent that's reminiscent of a freshly dried pedicure-to be light as a feather, making them a no-brainer to throw in your beach bag or carry-on. “I wanted something really casual, comfortable and easy to produce,” Gurt tells PureWow.Īnd she clearly put her expertise to good use each pair of Freedom Moses slides has a cross-hatched insole that keeps your feet from sliding around when wet (or, let’s be honest, sweaty). But after years of designing gorgeous (and toe-pinching) heels, she wanted to create a totally different footwear experience. Prior to starting her footwear brand, she designed shoes for Chinese Laundry, Oscar de la Renta and Thierry Mugler. “I’m inspired by ’60s nostalgia and laidback vibes, always, which is very Tel Aviv,” says Israel-based Sarah Gurt, the founder and designer of Freedom Moses.

I returned to the Freedom Moses website like a kid in a candy store, eyes wide and a little bit greedy, mentally noting the pink glitter style or moody tie-dye print as my next potential purchase. They go with absolutely everything, from wide-leg jeans to bike shorts and sundresses. The waterproof plastic design was made for beach days and pool hangs, but I also love throwing them on to run errands, walk the dog or mosey uptown for some tacos and margs. Obviously, I had to have a pair, so in the shopping cart they went.Īfter reading up on the brand, I knew I made the right decision. Easy and effortless with a no-frills design, they were something I imagined Meghan Markle throwing on to feed the chickens or stroll around the outskirts of her Santa Barbara home (talk about goals). It was a no-nonsense neutral option aptly named “Sands.” Nothing flashy, trendy or over-the-top about it, but as I clicked through the photos one word came to mind: cool. I first spotted the shoe while scrolling through Shopbop’s sale page.

Freedom moses